Maggs on Media | Smash the Label | 26 August


September 10, 2018 11:50 am Published by Leave your thoughts

A new campaign called ‘Smash the label’ for beer brand Castle and its quest to build a label-free South Africa. The campaign seeks to highlight and create conversations around the dangers of stereotyping. As part of the campaign, Castle will be removing labels from 4-million of its beer bottles for a two month period.

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